Post by account_disabled on Dec 20, 2023 5:53:19 GMT -3
Or how to strategically approach work on the brand while not building a house of straw. We liked last year's BRANDstorming a lot, so we went to it again this year. See what impressed us the most about him. All branding work begins with data collection Although practically every activity related to work on the brand begins with the collection of data , whether about target groups, competition or market development, the practically usable lecture was mainly the one from the consultants from Lovebrand. They presented us with several examples of what possibilities qualitative research offers, what tools are primarily suitable for online research, including outputs and tips on how to work with them afterwards.
Practical experience with C Level Executive List the methodology of online discussion preparation was also useful . It's nice to see that even Facebook groups can prove themselves without problems for simpler types of online research. Ideally, specific insight should emerge from qualitative research . That is, something that is not completely obvious at first glance, but can be described as a hidden user motivation . Based on it, the main idea of the campaign will be built. In the case of the lidskasila.cz project, it was the discovery that clients always prefer to calm down a little more before the cleaning lady arrives at home. The mention of working with target segments instead of target groups was also beneficial in the planning part .
In other words, don't deal with so much data at the level of demographics, but focus much more on segmentation according to interests. Creating personalized creative for horse breeders versus women 30-40 years old can make a class difference in CTR. When it comes to visual identity Lumír Kajnar's lecture on creating a visual identity for Scouts was also great . The subtitle was How to manage a uniform visual style with which 1000 graphic designers work. If, like me, you have no idea how work is organized in such a group, imagine hundreds of posters inviting you to a Friday ball in Kuřimany and you will suddenly get an idea of what a challenge the project must have been.
Practical experience with C Level Executive List the methodology of online discussion preparation was also useful . It's nice to see that even Facebook groups can prove themselves without problems for simpler types of online research. Ideally, specific insight should emerge from qualitative research . That is, something that is not completely obvious at first glance, but can be described as a hidden user motivation . Based on it, the main idea of the campaign will be built. In the case of the lidskasila.cz project, it was the discovery that clients always prefer to calm down a little more before the cleaning lady arrives at home. The mention of working with target segments instead of target groups was also beneficial in the planning part .
In other words, don't deal with so much data at the level of demographics, but focus much more on segmentation according to interests. Creating personalized creative for horse breeders versus women 30-40 years old can make a class difference in CTR. When it comes to visual identity Lumír Kajnar's lecture on creating a visual identity for Scouts was also great . The subtitle was How to manage a uniform visual style with which 1000 graphic designers work. If, like me, you have no idea how work is organized in such a group, imagine hundreds of posters inviting you to a Friday ball in Kuřimany and you will suddenly get an idea of what a challenge the project must have been.