Post by account_disabled on Mar 10, 2024 4:23:34 GMT -3
These are fake supermarkets but realistic down to the smallest details, where the "guinea pigs" were invited to carry out their shopping in a natural way, while wearing a pair of "eye tracker " glasses, capable of capturing the direction of their gaze during their stay. inside the supermarket. In this way it was possible to test the shopping experience in a real environment. Through ocular monitoring, it was detected which aspects the customer's attention is focused on while shopping and therefore the effectiveness of the positioning of the products on the shelves. brands that are ignored if placed next to others and that our gaze can examine between 10 and 15 products in just 3 seconds. Ipsos Market Lab Within sight Some consumer research shows that products displayed at eye level are significantly more likely to be purchased than those displayed at foot level, since it is easier to see them and pick them up effortlessly, putting them in the cart nonchalantly.
or this reason, " pester power " items are placed on the Germany Phone Number Data lowest shelves , i.e. those over-advertised products that children see again in the supermarket and ask their parents for until they drop, influencing their purchasing habits. These are fake supermarkets but realistic down to the smallest details, where the "guinea pigs" were invited to carry out their shopping in a natural way, while wearing a pair of "eye tracker " glasses, capable of capturing the direction of their gaze during their stay. inside the supermarket. In this way it was possible to test the shopping experience in a real environment. Through ocular monitoring, it was detected which aspects the customer's attention is focused on while shopping and therefore the effectiveness of the positioning of the products on the shelves.
At the end of the experiments it emerged that there are brands that are ignored if placed next to others and that our gaze can examine between 10 and 15 products in just 3 seconds. Ipsos Market Lab Within sight Some consumer research shows that products displayed at eye level are significantly more likely to be purchased than those displayed at foot level, since it is easier to see them and pick them up effortlessly, putting them in the cart nonchalantly. For this reason, " pester power " items are placed on the lowest shelves , i.e. those over-advertised products that children see again in the supermarket and ask their parents for until they drop, influencing their purchasing habits.
or this reason, " pester power " items are placed on the Germany Phone Number Data lowest shelves , i.e. those over-advertised products that children see again in the supermarket and ask their parents for until they drop, influencing their purchasing habits. These are fake supermarkets but realistic down to the smallest details, where the "guinea pigs" were invited to carry out their shopping in a natural way, while wearing a pair of "eye tracker " glasses, capable of capturing the direction of their gaze during their stay. inside the supermarket. In this way it was possible to test the shopping experience in a real environment. Through ocular monitoring, it was detected which aspects the customer's attention is focused on while shopping and therefore the effectiveness of the positioning of the products on the shelves.
At the end of the experiments it emerged that there are brands that are ignored if placed next to others and that our gaze can examine between 10 and 15 products in just 3 seconds. Ipsos Market Lab Within sight Some consumer research shows that products displayed at eye level are significantly more likely to be purchased than those displayed at foot level, since it is easier to see them and pick them up effortlessly, putting them in the cart nonchalantly. For this reason, " pester power " items are placed on the lowest shelves , i.e. those over-advertised products that children see again in the supermarket and ask their parents for until they drop, influencing their purchasing habits.