Post by account_disabled on Jan 8, 2024 7:24:10 GMT -3
Around 424 million users signed up for a social network for the first time in 2021. What is the users' favorite social platform In short, people are increasingly connected, but what platform do they say they prefer ? The latest data provided btes that Instagram has ousted Facebook , which is now in second position, however the difference is very minimal. If you look at monthly active users , you notice that Facebook remains the platform with the most stable number of active users compared to the others. But according to the sample interviewed, it is WhatsApp that occupies first place in the hearts of users.
Here are the top 6 positions : WhatsApp: 15.7% Instagram: 14.8% Facebook: 14.5% Wechat: 11.4% Douyin: 5.1% TikTok: 4.3% There are some clarifications to be made: Chinese Telegram Number Data users make up 20% of the total and have a lot of weight on the global rankings. Thus, some apps that are widely used in China – such as Wechat – rank very highly, even if they are less well known in the rest of the world. What is surprising is finding TikTok "only" in sixth position. However, this platform is set to grow further in the future. Consider, for example, that in the first 2 months of 2022 it grew by 71% .
Furthermore, it was noted that TikTok was the app that had the highest number of downloads in 2021. In short, great results are expected in the coming years. Now we know what the favorite social networks are, but which ones are actually the most used ? The ranking changes. On the podium we find social networks with the most active users: Manage your Social Presence FIND HOW Manage your Social Presence FIND HOW Facebook Youtube Whatsapp Instagram, Wechat and TikTok follow.
Here are the top 6 positions : WhatsApp: 15.7% Instagram: 14.8% Facebook: 14.5% Wechat: 11.4% Douyin: 5.1% TikTok: 4.3% There are some clarifications to be made: Chinese Telegram Number Data users make up 20% of the total and have a lot of weight on the global rankings. Thus, some apps that are widely used in China – such as Wechat – rank very highly, even if they are less well known in the rest of the world. What is surprising is finding TikTok "only" in sixth position. However, this platform is set to grow further in the future. Consider, for example, that in the first 2 months of 2022 it grew by 71% .
Furthermore, it was noted that TikTok was the app that had the highest number of downloads in 2021. In short, great results are expected in the coming years. Now we know what the favorite social networks are, but which ones are actually the most used ? The ranking changes. On the podium we find social networks with the most active users: Manage your Social Presence FIND HOW Manage your Social Presence FIND HOW Facebook Youtube Whatsapp Instagram, Wechat and TikTok follow.