Post by account_disabled on Feb 24, 2024 2:35:45 GMT -3
If you've ever used Yoast SEO on your WordPress site, you've probably come across the Cornerstone entry . If you use Rank Math instead, you will most likely have noticed the Pillar entry . Cornerstone and Pillar are practically the same thing: that is, they are articles that form the pillar of your entire blog and allow you to significantly improve the positioning of your website on search engines. In this guide, you will find useful advice on how to use Cornerstone articles in any type of blog, from a personal one to one supporting a showcase site or an e-commerce site. What is a Cornerstone article What is a Cornerstone article Cornerstone articles are long, in-depth articles that cover an important topic and present all its various aspects. It is divided into several sections, each of which focuses on a specific aspect of the topic covered.
Each section can have a link to another even America Mobile Number List more detailed article on your blog, in which you explain that specific sub-topic in depth. In turn, all in-depth articles contain a link to the Cornerstone , and this is the key to the entire structure of this type of article: the more links point towards it, the more search engines will recognize its importance. Cornerstone articles together with all the related in-depth articles constitute a real ecosystem capable of keeping your entire content strategy in place. Furthermore, they play a very important role in improving online visibility. Identify ideal Cornerstone items But what are the Cornerstone articles in your blog? To identify them, it will take some sorting work. Let's start with what you should NOT do: scroll through all the articles in order of publication date looking for the ones that seem most in-depth to you.
This will neither allow you to keep focus on what's really important, nor create a good Cornerstone structure . Instead, work one category at a time. To make a truly painstaking selection, I recommend you rely on Google Analytics reports and a keyword analysis tool such as SEOZoom or SEMRush . First, start with the category that is most important to you, for example the one that represents the most important keyword for your blog. It can be the one that generates the greatest number of visits or the one that allows you to earn the most because it is closely linked to what you sell. Now analyze all the articles in that category and answer these questions: What articles are optimized for keywords with high search volumes? Which articles attract the most traffic? Which articles have time on page the highest time on page Which articles have the most comments? Finding out which articles contain keywords with high search volumes will already help you understand which ones could become Cornerstone : in fact, they deal with rather general topics, which can be dissected in various sections and explored in depth within related articles.
Each section can have a link to another even America Mobile Number List more detailed article on your blog, in which you explain that specific sub-topic in depth. In turn, all in-depth articles contain a link to the Cornerstone , and this is the key to the entire structure of this type of article: the more links point towards it, the more search engines will recognize its importance. Cornerstone articles together with all the related in-depth articles constitute a real ecosystem capable of keeping your entire content strategy in place. Furthermore, they play a very important role in improving online visibility. Identify ideal Cornerstone items But what are the Cornerstone articles in your blog? To identify them, it will take some sorting work. Let's start with what you should NOT do: scroll through all the articles in order of publication date looking for the ones that seem most in-depth to you.
This will neither allow you to keep focus on what's really important, nor create a good Cornerstone structure . Instead, work one category at a time. To make a truly painstaking selection, I recommend you rely on Google Analytics reports and a keyword analysis tool such as SEOZoom or SEMRush . First, start with the category that is most important to you, for example the one that represents the most important keyword for your blog. It can be the one that generates the greatest number of visits or the one that allows you to earn the most because it is closely linked to what you sell. Now analyze all the articles in that category and answer these questions: What articles are optimized for keywords with high search volumes? Which articles attract the most traffic? Which articles have time on page the highest time on page Which articles have the most comments? Finding out which articles contain keywords with high search volumes will already help you understand which ones could become Cornerstone : in fact, they deal with rather general topics, which can be dissected in various sections and explored in depth within related articles.