Post by account_disabled on Jan 23, 2024 7:30:03 GMT -3
Where did it start? Can you possibly give the current results? There was a diagram of the different growth phases in your previous articles. It describes very well what happened to us. Growth phases of startups. At the end of the year, the Problem-Solution Fit took place: we found a problem that we wanted to solve. It was exciting to see that what we saw as a problem is not only a problem for us. We started development in January and in April we first appeared only on Android. At that time, there were still sellers and buyers in the system. We made a classic MVP , so much so that the programmer also created the design. With many bugs, of course without traffic at that time.
the iOS app was also released in May. Our first press release was Industry Email List published by several newspapers . At that time, the number of users jumped, but we were still far from the critical mass required to operate the marketplace. Then I shot it at , users, and this estimate was roughly correct. until September, there were many attempts to acquire customers: both online and offline channels, but none of them actually worked. Also contributing to our success was the fact that we called almost every new customer who asked for a quote at least once. From there, we got very good feedback about user habits and what to improve on the system. we rewrote and redesigned the app by September.
We also introduced registration at that time, which initially involved a small setback, but in retrospect it was a necessary 'bad'. The user flow has improved and the analytics have also improved. October: we discovered a new online marketing channel that brought stable downloads. Here it was already felt that we are approaching product-market fit . In December, we reached a peak due to the seasonality of the industry, and then came the usual decline in January, as you can see in the curve above. In January, we found another online marketing channel, which further increased the number of users. We stopped all marketing campaigns on the first of June, because the driver services couldn't handle the onslaught a couple of times.
the iOS app was also released in May. Our first press release was Industry Email List published by several newspapers . At that time, the number of users jumped, but we were still far from the critical mass required to operate the marketplace. Then I shot it at , users, and this estimate was roughly correct. until September, there were many attempts to acquire customers: both online and offline channels, but none of them actually worked. Also contributing to our success was the fact that we called almost every new customer who asked for a quote at least once. From there, we got very good feedback about user habits and what to improve on the system. we rewrote and redesigned the app by September.
We also introduced registration at that time, which initially involved a small setback, but in retrospect it was a necessary 'bad'. The user flow has improved and the analytics have also improved. October: we discovered a new online marketing channel that brought stable downloads. Here it was already felt that we are approaching product-market fit . In December, we reached a peak due to the seasonality of the industry, and then came the usual decline in January, as you can see in the curve above. In January, we found another online marketing channel, which further increased the number of users. We stopped all marketing campaigns on the first of June, because the driver services couldn't handle the onslaught a couple of times.